Because the Marketing Strategy Limited is aware of the idiosyncrasies of the Caribbean region, they are able to provide a first-world approach to the responses they give to their clients. With clients spanning across the region and internationally, the scope of the MSL team is both vast and ever-changing to evolve with its target clientele so that they are able to provide accurate, up-to-date and useful information at all times. They pride themselves in their decision to not take the "cookie-cutter approach" when providing solutions and prefer to weigh the personal objectives of each client, do the research and come up with a plan that was made for them with their specific needs at the core of their research and recommendations. MSL's aim is to continue to improve both the performance of its clients and to successfully resolve the problems they are presented with.