Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.
Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You know you need to start blogging to grow your business, but you don’t know how. In this post, I’ll show you how to write a great blog post in five simple steps that people will actually want to read. Ready? Let’s get started.
How to Write a Blog Post in Five Easy Steps [Summary]:
Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
Step 2: Craft a headline that is both informative and will capture readers’ attentions.
Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it.
Step 4: Use images to enhance your post, improve its flow, add humor, and explain complex topics.
Step 5: Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.