Let's Go Digital Day 1 (Pt. 1)

Hosted by Ms. Rochelle Cameron, Chief Project Executive, PSOJ AFFP

Welcome & Opening Remarks

The Honourable Daryl Vaz - MP. Minister of Science, Energy and Technology. - [Starts at 1:38]

• Jamaican Future is Digital

• Increasing Broadband Nationally

• Government Services Go Digital

The Impact of Technology on Education

The Honourable Fayval Williams - MP. Minister of Education, Youth and Information - [Starts at 9:11]

Why Go Digital?

Mrs. Nadeen Matthews Blair - General Manager/ Chief Digital & Marketing Officer, NCB - [Starts at 27:20]

• Why Should MSMEs Go Digital?

• Where Should Jamaica be by the End of 2021?

• How NCB Supports Digital Transformation

Embracing Technology to Improve Your Business

Mr. Sheldon Powe - CEO, Innovative10x - [Starts at 47:53]

• Better Marketing & Increase Sales

• Lower Operating Costs

• Improved Decision Making

Basic Technology Solutions for MSMEs

Mr. Neil Abrahams - CEO, Innovative Corporate Solutions Ltd. - [Starts at 1:05:29]

• Hardware (Desktop Vs. Laptops; Memory Requirements)

• Operating System Software

• Email & Antivirus

MSMEs Go Digital: The way to Reducing Costs, Managing Risk and Leveraging the Remote Workplace

Mr. Cristian Encina - Modern Workplace Product Marketing Manager for SMEs, Microsoft - [Starts at 1:29:08]

• Vendor license cost consolidation

• How can SMEs save money and manage risk

Optimizing Digital Marketing

Mr. Craig Powe - CEO, Adtelligent - [Starts at 1:47:10]

• Trends in social media usage since 2020

• How to approach Digital Marketing as a small business

• Alternative Marketing Platforms

Ms. Kristia Franklin - Owner, Tia the Clothes Girl - [Starts at 2:05:05]

• The importance of having an online presence.

• The benefit of marketing your own products and being a knowledge base.

Data Mining & Improved Decision Making

Mr. Leslie Lee Fook - Data Transformation Strategist, Incus - [Starts at 2:15:48]

• Data Literacy as the new computer literacy.

• Focusing on the ‘why’ instead of the ‘how-to’.

• We are competing at a Global Level.

Ms. Raquel Seville - CEO, BI Brainz, Caribbean

• What is Data Mining?

• How is it Useful for MSMEs?

• Examples of How MSMEs Improve their Decision Making with Data Mining

Business Productivity Tools

Mr. Jordan Baskett - CEO, CRMmetry - [Starts at 2:48:27]

• Customer Relationship Management

Ms. Kenesha Brown - CEO, Bosom Consulting - [Starts at 3:04:30]

• Project/ Tasks Management & Productivity

Ms. Nayana Williams - CEO, Lifespan - [Starts at 3:20:34]

• Enterprise Resource Planning (ERP) MSME Case Study

Running Your Business from Home

Ms. Berlitz Maldonado - Product Director, B2B Connectivity and Security Product Management, C&W Business/ Flow Business - [Starts at 3:52:50]

Data Security & Managing Customer Information

Mr. Andrew Nooks - Director of Efficiency and Growth, Symptai - [Starts at 4:08:20]

Mr. Clive Beckford - Manager, Lab Services, Innovate10x

• What is the Data Protection Act and how it applies to small businesses.

• Compliance tips from the General Data Protection Regulation Law.

The Digital Journey Roadmap

Mr. Christopher Reckord - CEO, tTech - [Starts at 4:29:20]

• The Pathway from Basic Infrastructure to Advanced Digital

• The Digital future is now

• The Elements of a winning digital transformation framework.

• Why businesses struggle to maximize their digital potential

• The importance of partnerships for sustainability.

E-Commerce

Mr. Gregory Peart - Product & Portfolio Manager/ Acquiring, Payment Services Unit, NCB - [Starts at 4:47:29]

• E-Commerce Requirements & Capabilities

• Benefits of e-commerce and how it can be applied to MSMEs.

Mrs. Janelle Pantry - Founder, Spaces Jamaica - [Starts at 5:00:10]

• Payment Platforms

• The benefits of going cashless and the importance of doing so in today’s market.

Website & Email

Ms. Kevoy Jackson - Marketing Officer, RealDecoy - [Starts at 5:14:18]

• Websites & Email Marketing - What will you need to consider?

• Why is email marketing so important?

• Reporting & Analytics

• Creating your website and things to consider.

Point of Sale and Inventory Management

Mr. Cordell Mullings - CEO, Attention to Detail Company Ltd. - [Starts at 5:56:52]

• What is a Point of Sale (POS) System?

• How can a POS system help me to manage my business?

• The importance of having a digital database for your business.