Rowena Coe is a Managing Director at Marketing Strategy Limited Jamaica, a company which provides insight to key decision-makers from the Caribbean through sound marketing research practices and a commitment to quality and innovation in all aspects of the research process. Rowena has a degree in Economics from Boston University and an MBA with a concentration in Strategy from London Business School. Rowena is also a member of the American Marketing Association and the Marketing Research Association, and regularly attends conferences and market research seminars to keep up to date with industry trends. Having worked in the market research industry internationally, and served clients locally and internationally in almost every industry sector, Rowena makes sure to add value to every research project MSL undertakes.